We Like a Smile on our Social Media

Smiles Sell…So Why Don’t We See More Of Them On Social Media?

Let’s take a walk down memory lane and revisit Selling Skills 101. What’s the first thing salespeople are taught? SMILE AT THE CUSTOMER. There’s a good reason for that: people are hardwired to respond positively to people who are smiling. It’s pleasant to be smiled at, and nearly 9 times out of 10, shoppers will stay in a store longer when the staff is smiling. They’ll also buy more merchandise and return to that same store more often.



There are countless guides on how to get a gazillion followers on Twitter, how to optimize your personal brand on LinkedIn, how to blog with the best of them, etc. But, I'm constantly amazed that many folks employing these social media tactics have truly forgotten the meaning and purpose of a conversation.

Somewhere along the line, it feels like we've forgotten how to just be present. We've lost touch with the idea of giving as a path to reaping rewards.

It's really not all that difficult to jolt yourself back into what a marketing or sales conversation should be all about. I've found the perfect way to show you.

If you haven't heard about Smile & Move, now's the time. If you want a guide for etiquette in the social media environment, here you go.